Business Name: Portfolio of Subscription Mobile Apps
Business Start Date: January 1, 2018
Business Location: Remote Based
Business Valuation: Open to Offers - Bidding Deadline 3/31/2025
Employee Number (Incl. Owners): 3
Business Model: Mobile App Aggregator
Industry: Mobile Apps
Percentage Being Sold: 100%
Sales (TTM): $989,171.00
Net Profit (TTM SDE): $538,347.00
Business Multiple (TTM Revenue): 1.82x
Business Multiple (TTM EBITDA): 3.34x
Social Media Followers: LinkedIn: 10,000+
Traffic (TTM): 2.95 Million Monthly Active Users
Tag Line: 7+ Y/O Portfolio of Subscription Mobile Apps

Summary

The business is a 7-year-old portfolio of subscription mobile apps with a proven, stable business model. The business currently generates $1M in annual revenue and $600K in SDE, with 2.95 million monthly active users. 

Revenue is 60% recurring from subscriptions; the remaining 40% comes from ads and in-app purchases. 

All operations are virtual, with a highly diversified portfolio and robust cash flow. The sale includes the full portfolio, staff if needed, and all supporting digital assets.

Opportunity

The business has used proprietary data and AI to acquire and grow profitable mobile apps. Revenue has grown more than 30x and profits 20x over this period, leading to a business that is now both predictable and cash-generative. The company’s diversified portfolio and free cash flow provide a foundation for future growth through additional app acquisitions, feature development, and scaling user acquisition. The transaction is turnkey, with a straightforward handover process.

Business Highlights

Track Record:
Operating for 7 years, the business has demonstrated consistent growth, with 2.95 million MAUs and substantial recurring revenue.

Revenue Model:

• 60% of revenue is recurring (subscriptions)

• 40% comes from ads and IAPs
  This split helps smooth seasonality and ensures stability.

Portfolio Structure:
Assets include a broad suite of iOS and Android apps, with technology and data at the core of acquisition and user growth strategies.

Operations:
All functions are remote, with minimal owner time required—portfolio performance can be monitored weekly. The founder and key team members are available for a transition period, supporting a seamless handover.

Market Position & Niche

The business operates within the $700Bn–$1Tn global app industry as a portfolio aggregator, targeting a niche with little direct traditional competition due to the industry’s size and fragmentation.

Customers engage with the apps across various digital use cases, supported by a business model that’s increasingly benefiting from AI-driven user acquisition and data-informed app acquisitions.

Expansion potential lies in further app acquisitions, enhancing features, and increasing user acquisition investment.

Customer Base

Global user base with 2.95 million monthly active users. Customers are acquired via digital marketing and monetized primarily through subscriptions and advertising. Detailed metrics (DAU, retention, geo/demographics, etc.) can be provided on request. The portfolio aggregates all user/customer data, with no breakdown of paid versus free users included.

Traffic Overview

Monthly Active Users stand at 2.95 million, sourced primarily through digital marketing. Further details (such as DAU, engagement, and channel/device breakdowns) are available upon request.

Audience is global and metrics are managed at the portfolio level.

Revenue & Financials

Other Key Figures:

• MRR: $105,000

• Monthly Earnings: $60,000

• Main Expenses: $20K–$30K/month (marketing and servers)

• Revenue Seasonality: Lower in Jan/July, higher in Oct–Dec (aligned with school holidays and festive seasons

Operations & Team

All operations are virtual. The technology-driven portfolio is supported by a lean team.

Owner involvement is minimal, limited to weekly portfolio review. The team is willing to assist post-sale for knowledge transfer and operational continuity.

Sales & Marketing

The business leverages Google Ads, Meta, and App Store Optimization as its primary marketing channels, with an average ad spend of $25K/month. Marketing and ASO are fully outsourced. The company differentiates itself through a data-driven, AI-powered approach to user acquisition and app growth.

Partners & Expenses

The company uses all major ad networks (Google, Meta), with outsourced marketing and ASO functions. There are no disclosed payment, financial, or operational partners. Marketing and server expenses are the primary cost drivers, expected to remain stable for a buyer.

Buyer Profile

The business is best suited for strategic buyers such as app aggregators, digital asset funds, or PE/VC investors focused on digital growth. Financial buyers with capital to deploy toward user acquisition and product improvements can benefit from the business’s stability and upside. Transition support is flexible, and the owner can remain involved for a fee if required.

Post-Sale & Support

Transition support is negotiable, with the team available to provide operational oversight as needed. The business is structured as a turnkey asset sale, with no anticipated operational gaps post-closing.

Valuation

• TTM SDE: $538,347

• Asking price and multiple: Open to Offers - Bidding Deadline 3/31/2025

• Deal Structure: Asset sale preferred

Growth Opportunities

Potential for revenue expansion through increased UA spend, new feature development, onboarding/retention optimization, and additional app acquisitions. There is also scope for reviewing pricing strategies to further improve LTV.

Barriers to Entry

Significant scale and process maturity are required to compete effectively. The business benefits from brand, process, and data defensibility, making replication challenging despite the market’s fragmentation.

Reason for Sale

The founders seek a change in long-term strategy and focus. The business is stable and ready for scale under new ownership, with founders available to facilitate the transition.

Included Assets

The sale includes:

• All domains, IP, and brand assets

• All websites and content

• iOS and Android apps

• Proprietary SaaS/software

• Customer and partner/ad network accounts

• Social media/marketing accounts

• Employee and contractor agreements

• All digital assets required to operate the portfolio

No physical assets or inventory are included. All intellectual property and digital assets will be transferred upon sale.
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About the Agent 

FIH.com is a Manhattan-based M&A advisory firm specializing in the sale of remotely-run successful digital companies (around the world) from $1M-100M in revenue, including apps, marketplaces, freemium + enterprise SaaS, ecommerce, affiliate/advertising groups, and more! We are proud to work with the very best entrepreneurs and investors, so if that’s you and you are in the market to acquire or sell a relevant business, then we encourage you to reach out for a complimentary consultation.