Business Start Date: 2014
Business Location: United Kingdom
Business Valuation: Open to Offers - Bidding Deadline 05/31/2026
Business Model: B2C and B2BC travel connectivity solutions
Industry: Travel Connectivity / Portable WiFi Rental / eSIM
Percentage Being Sold: 100%
Sales (TTM):  $331,477
Net Profit (TTM SDE): $70,621
Business Multiple (TTM Revenue): 1.24x
Business Multiple (TTM EBITDA): 5.83x
Social Media Followers: 70K+
Paying Clients (TTM): 145K+
Traffic (TTM): 700k+ 
Tag Line: 12+ Y/O Established Global Travel Connectivity Brand

Executive Summary

The business is an established global travel connectivity brand founded in 2014 providing portable WiFi hotspot rentals and eSIM digital data solutions to international travelers.

The brand has served more than 100,000 historical customers across 100+ countries and, prior to COVID, achieved multi-million USD annual revenue levels. The platform enables travelers to secure reliable internet connectivity before departure or immediately upon arrival in destination markets worldwide.

The business is offered as a 100% brand and digital asset acquisition, representing a strategic opportunity to acquire an established travel connectivity platform with global reach and scalable digital infrastructure.

Investment Highlights

Established 12+ Year Brand
Operating since 2014 with global recognition in travel connectivity.

Global Coverage
Portable WiFi device coverage in 130+ countries.
eSIM connectivity available in 200+ countries.

100,000+ Historical Customers
Demonstrated international demand with broad geographic reach.

Proven Revenue Model
Revenue generated through per-day WiFi rentals, eSIM packages, and B2B partnerships.

Asset-Light Scalability
Business can operate lean and is highly suitable for integration into existing telecom or travel platforms.

Strategic Positioning for eSIM Growth
Well positioned to benefit from the accelerating global shift toward digital eSIM adoption.

Company Overview

Founded: 2014
Holding Structure: Operated under a UK-based holding company
Origin: Originally established in Istanbul, Turkey
Business Model: B2C and B2BC travel connectivity solutions

The business was founded to address demand for affordable and reliable alternatives to international roaming charges. The business initially focused on device rentals before pivoting into portable WiFi hotspot rentals and later expanding into digital eSIM services.

Today, the brand operates through an online booking platform that allows travelers to arrange connectivity prior to travel or activate service instantly upon arrival.

Products & Services

Portable WiFi Hotspot Rental

Customers reserve a mobile hotspot device for specific travel dates via the website.

Key features include:

• Delivery to hotel, home, Airbnb, or requested address prior to arrival
• Airport pickup options in supported cities
• 4G secure internet connectivity
• Long battery life (approximately 4–5 hours per charge)
• Ability to connect up to 10 devices simultaneously
• Prepaid or designated return options

The service enables families, business travelers, and groups to connect multiple devices through a single portable hotspot.

Portable WiFi service is available in more than 130 countries worldwide.

eSIM Connectivity

The business offers digital eSIM plans covering more than 200 countries.

Key features include:

• Instant digital activation
• QR-based installation
• High-speed mobile data
• No physical hardware required
• Immediate connectivity upon landing

The eSIM product eliminates logistics complexity and supports scalable digital distribution.

Customer Value Proposition

The business provides:

• Cost savings versus international roaming
• Secure connectivity versus public WiFi networks
• Multi-device internet access
• Immediate activation options via eSIM
• Delivery convenience prior to travel

The platform is designed for simplicity, reliability, and uninterrupted internet access during international trips.

Customer Base

Primary customer segments include:

• International leisure travelers
• GCC travelers to Europe and Turkey
• Business travelers
• Digital nomads
• Short-term visitors

The brand has historically served customers from more than 100 countries.

Repeat usage has historically been strong among frequent travelers.

Revenue Model

Revenue streams include:

• Per-day WiFi hotspot rental pricing
• eSIM data packages
• B2B hospitality partnerships

Pricing is tiered by country, duration, and data usage.

Fair usage policies apply based on operator guidelines.

Traffic & Marketing

Historically, customer acquisition has been driven by:

• Organic SEO (travel-related keywords)
• Influencer marketing (notably within GCC markets)
• OTA referrals
• Direct repeat customers

Customer acquisition costs have historically been efficient due to strong organic positioning.

Operations

The business operates through:

• Proprietary website booking platform
• ERP backend system
• Stripe payment processing
• International fulfillment partners
• Telecom wholesale provider relationships
• Live chat customer support

Delivery options include hotel, home, Airbnb, and airport pickup where supported.

The business currently operates within shared group infrastructure. The brand sale does not require employee transfer unless structured differently.

Geographic Reach

• Portable WiFi service: 130+ countries
• eSIM coverage: 200+ countries

Connectivity is supported by relationships with local network operators internationally.

Expenses

Variable Costs:

• Data wholesale costs
• Logistics and shipping
• Payment processing fees

Fixed Costs:

• Hosting
• Software infrastructure
• Marketing

The business can operate under a lean asset-light structure depending on buyer integration strategy.

Assets Included

The transaction includes:

• Domain
• Website and booking platform
• Brand assets and trademarks (where applicable)
• Customer database
• Social media accounts
• Marketing assets
• Supplier and telecom relationships (subject to transfer approval)

No mandatory employee transfers are required.

Strategic Opportunities

The business presents expansion opportunities including:

• Full transition to digital-first eSIM model
• Subscription travel connectivity offerings
• OTA and airline integration
• Bundled device or connectivity solutions
• International digital marketing scale

Valuation

Asking Price: USD $412,000

The transaction is positioned as a strategic brand acquisition rather than an EBITDA multiple-driven sale.

The valuation reflects:

• Established brand equity
• Digital infrastructure
• Global reach
• Customer database
• Market positioning within a growing travel connectivity segment

Reason for Sale

The parent company is shifting strategic focus toward broader platform-centric initiatives.

The seller believes the business will create greater value under a focused operator or strategic buyer positioned to scale the brand.